Badredine Ladjemi

Journalism is living a deep crise. Internet is, for many people, part of the problem. It destroys value. Google, and other web search engines, are “stealing” content from online newspapers and index them in their huge databases. They republish it without asking for consent and gain revenue by putting advertising below them. Journalists are not paid for this new support. Their work is used but no new revenue is coming…

Who Killed Newspaper?

Worst : advertising on the Internet makes 10 times less revenue than in paper for the same audience. Still 90% of revenue is coming from printed press but more and more people are reading it on the Internet for free and not clicking on ads…In the US, advertising revenues have fallen by 28% this last semester. And Internet is not taking the lead because ads revenue is falling too on this support by 13,4% ! Local newspapers have been deeply weakened by the availability of free information on the Internet. Libération, one of the major French newspaper, boss, Laurent Joffrin want to raise taxes on ISP. Another one, after copyright fees for music, now newspaper ones !

However Internet brings innovation to journalism. Newspaper is sick but journalism has never been as healthy! So I decided to present you innovation Internet is bringing to journalism.

UGC Newspapers

The oldest initiative has been the collaborative newspaper. In France there is Agoravox (200k UV/month), Le Post (70 K UV/month), Mediapart (45 K UV/month) and WikiNews  (10K UV/month)[1] . Their model is simple : people want to produce themselves information, so they write for free and experienced users rates the news. Then you’ll find them on aggregator portal like Google News. They drag audience and their costs are very way smaller than their professional counterparts. It’s empowering the consumer making him a real actor. On these medias you’ll read facts or point of views not raised by mainstream medias. It’s like filling the blind corner of traditional journalism.

AgoraVox, the user generated content media

Online Newspapers

Another one is exclusively online newspapers , made by trained journalists but are published only online and for FREE. That’s the case of Rue89 (~100K/month), Marianne2 (~30K/month), Slate.fr (~10K/month), Arretsurimages.net (~10k/month) and Ecrans.fr (~30K/month)[2]. They let you comment and enjoy a fresh content with original . The concept of long tail is here very accurate. News events that are oftenly pushed on the least readed pages of a newspaper are here treated as almost equal. And on the opposite, hot topics could benefits from a different approach highlighting facts which are treated exactly the same in paper newspapers : it’s a niche journalism.

Rue89, the outsider

Journalists Blogs

Along this traditional forms of journalism bring online. Almost every newspaper has launched its own platform of blogs.  Journalists publish on them articles that aren’t published on the newspaper but are worth reading. Among them : Corine Lesnes, Guy Birenbaum, Francis Pisani, Olivier Bonnet, Pierre Assouline, Benoït Raphaël or Alain Gresh. So you cand read your favorites journalists online for free and follow each news events they comment and analyze for you. It changed the way you experience information and point of view with information making you have a personal relationship with a particular journalist. In the old times you were used to like one particular newspaper depending on who you are. Working class used to read l’Humanité; Conservative people Le Figaro  and so on. Now you can follow a person, knowing his strength, his opinions, his weakness and his position and build your own editorial line.

Link Journalism and micro-blogging

Press review has always been a standard of journalism. But nowadays with the profusion of sources it has become one of the major form of journalism online. Link journalism is about constant selection of articles, photos, news available on the Web. It’s also giving a short and personal comment about a particular information identified by a link. It’s called microblogging. Twitter has been the major tool for microblogging. News like fraud in Iran elections, death of Michael Jackson, or proof about fraud, or proof that the proof is a fake and so ones have been revealed by microbloggers on Twitter.

Death of Michael Jackson live on Twitter

The lawsuit of Véronique Courjault, the babykiller lady, has been for instance completely transcripted minutes by minute using microblogging by the newspaper Nouvelle République in Tours, France.

Lawsuit against Veronique Courjault microblogged

The Washington Post and Le Monde.fr are using it on their own websites. Almost every major newspaper, online or paper, has now in France its own microblogging space where it broadcast links.

A reader follow one or many link journalists gathering by this way the best of the Web minute by minute. Link journalism is a new form of live reporting. It’s a smart way to capture audience and not letting it go to other sources of information by becoming a sort of “Best of” the Web.

Aggregation

Almost all of these medias are publishing RSS feeds. That could seems not important. But it’s transforming the way people consume information. As I said before, they have the choice to build their own editorial line, actually their own newspaper. Taking from this person, from this newspaper, from this microblogging stream and building a completely different perspective on news.

Google News is the prototype of that, and it’s an intelligent tool because it learns from your preferences and suggest you the news you’ll like. Yahoo News is more old fashion and selects from all of these news papers the ones they think deserve attentions. Wikio.fr is a link provider who present you the headlines of the Web. Another approach is personal aggregation on iGoogle, Google Reader or Netvibes : using RSS feeds you build your own custom newspaper. But there is still a space for tool between mass aggregation (Google News, Yahoo News, Wikio) and manual custom building (Google Reader, iGoogle, Netvibes). My guess is that they’re coming very soon !

Critical Analysis

The famous French journalist of “Le Monde”, Xavier Ternisien, wrote an article on them. He described them as the unqualified low-cost working class of journalism. They’re not paid or for a very modest price but are happy to do it because of the fame they’ll outlive from it. And Emmanuelle Anizon from Telerama described this new type journalism as very poor quality and low cost.

Arretsurimages.net has released a video about this topic, I recommend you to watch, it’s short (2 minutes) and focus on the subject.

Conclusion

Journalism is changing and even if revenues are falling there is new ways to capture audience. It’s only by understanding these new forms of journalism that we can monetize online press. Old plain boring ad banner is living its last days…

– written by Badredine Ladjemi

[1] Source Google Ad Planner 06/2009

[2] Source Google Trends for Website 06/2009

Badredine Ladjemi

It has become a matter of fact that videos on the Internet attract an huge audience. However the content still lacks quality. Most of the videos online are UGC (User Generated Content) and have poor interest. So real, plain and boring TV is still the first market for advertising and video program! But it’s gonna change, and that will be sooner that you imagine…

The first idea which should come  to you is Catch-Up TV. Actually it is now a standard. Every TV has its Catch-Up TV Platform. But for the users it’s the mess: they’ve to switch from a platform to another permanently if they want to watch what they want. Zapping which is a core TV functionality is not as easy in the Internet. Besides it doesn’t use the strength of the Web at all… It’s just like a TV receiver but on your web browser instead of your actual TV. Definitively not the future…

Imagine that instead of being passive while watching, you decide what you want to see. No more channels, just sources. You don’t wait for your favorite program, you watch what you want, it when you want. You just have to type what you’re looking for just like Google. Actually your next TV will be a web search engine!

In the early days of the Web, search engines used to index content based on META tags. They didn’t look into the real content of the web pages. Altavista was the most famous search engine of this time. But you’ve to trust what the webmaster said about his content. Oftenly you could be deceived and a lot of contents which was not described in the META was lost. Then the search engines, like Google or Yahoo, indexed inside the web pages themselves. They index the content.

Now for video, we’re still in the early days of indexing. Most of users search the content based on the title or description of the video. However the revolution the Web pages has known is repeating for videos. This innovation has come for the TV.

Recently new video search engine have been realeased. They let you search inside the content of TV program by retranscripting audio to text. Instead of a long description, I advise you to do the demo yourself :

• Orange 24/24 Actu: index french speaking news medias including TV, Radio and newspaper
• Voxalead: index TV News, Radio News, Video On Demand and Politics TV program in 16 languages
• Google Audio Indexing: index politics TV program in the US
• VideoSurf: index most of US, Canada and UK TV program including movies, soap and other TV shows
• TvEyes: monitors hundreds of TV and radio stations in United States, United Kingdom, Middle East, Canada, Greece and China provides 24/7 coverage through its easy-to-use Internet delivered service and includes real-time translation from any language into English.

Search in Orange 24/24 Actu

Search "Economy" in Voxalead

Google Audio Indexing

Search "Barack Obama" in VideoSurf

So we can imagine in a close future that every catch-up tv program will be indexed by one of these search engine.

And it will let users build their own channels based on what they’re looking for. For instance I want to build a channel following every action of a country leader in a specific topic, for instance Barack Obama on “economy”.

And if we can index the audio and video content of the TV program, we can also put contextual advertising inside video itself! And this is precisely contextual advertisting that has boost advertising efficiency and market on the Web. That could solve the issue of revenue of Internet advertising lower than TV advertising!

The revolution of advertising on the Internet is about suggesting you products that you really want. And during your favorite program, instead of having an ad cutting the program you will see a permanent newsticker suggesting you program you will probably like. Amazon recommandations system for video!

Last but not least, these new services are already going out of the browser. VideoSurf has launched a Firefox extension turning your web browser in a real TV terminal. Better : TVEyes is the first to offer Real-Time TV search and monitoring on iPhone.

VideoSurf Firefox Extension

These kind of innovations are going to dramatically change the nature of TV itself! The day of the traditional TV receiver are counted…

Trash your TV

Badredine Ladjemi

A recent report from the BI Norwegian School of Management has found that those who download music illegally are also 10 times more likely to pay for songs than those who don’t. On the same time, the percentage of french P2P users has fallen from 23% to 18% between 2008 and 2009.

In my last article : Digital content sharing: Beyond good and evil… I explained that from the business position we should not care if digital content sharing is good or bad. What matters is the revenue you can make from it. So let’s explore how revenues could be made from P2P users…

P2P will disapear soon because of a flood of trials and fees?

P2P killed by Justice?

People may think that PirateBay is now under troube since its founder has been convicted of illegal sharing.  But it has been disclosed that the judge in the trial is a member of two pro-copyright groups, including one whose membership  includes entertainment industry representatives who argued in the case.

French governments was thinking that HADOPI would defintively put an end to P2P. Instead some geeks published a tutorial explaining how to “Hijack HADOPI in 27 seconds”. There were also some documentation made for Identifying P2P users using traffic analysis. They were made to punish and block P2P users.  But what if we identify P2P users not to punish them but to collect data on them and propose them the best legal music offer service?

P2P users are the present and future legal music offers customers.

We consequently need studies to profile this type of people and adress their need.  Legal music offer websites should focus more on satisfying the P2P users and giving them the best user experience possible. Since now mainstream legal music offer havn’t been made for P2P users. They focus mainstream internet users and many of them sell DRM protected music which are targeting against, and not for, P2P users. Let’s have a look on how many people does P2P users represent nowadays.

Addressable market of P2P users. Source: Yankee Group, 2005

In a research made by Thomas Beauvisage from OrangeLabs explore the use of computer at home. He categorized massive P2P users as “Multimedia”. These users represent 15% of computer users. Another study from ipoque company on Internet for 2008/2009 shows that P2P generates most traffic in all regions and Streaming is taking over P2P users for video content. BitTorrent is still number one of all protocols, HTTP second and the proportion of eDonkey is much lower than last year.  We need more of these kind of studies! They help drawing a concrete idea of what P2P users do represent.

Another study commissioned in 2006 by the Canadian branch of the RIAA, the Canadian Record Industry Association shows that people are buying music after downloading it on P2P. Three out of four P2P users admitted to purchasing music after downloading it online, with 21 percent of P2P users saying that they have bought tracks they have also downloaded on more than 10 occasions. 25 percent admitted to purchasing previously-downloaded tracks only once or twice, while an additional 27 percent claimed to have done it less than 10 times, but more than twice. The industry has failed to recognize the marketing-like effects of P2P. It’s the role of the IT Industry to recognize revenue potential of P2P.

Pirate Bay user

A study on british youth conducted by British Music Rights and researchers at The University of Hertfordshire in 2008, shows that 80% of P2P users are prepared to engage with a legal file-sharing service, and place a considerable monetary value on it. They ask for a service that let them trial, swap, and recommend, music for arange of tariffs. And according to a poll 86% of Swedes would pay for legal P2P.

PirateBay, the famous bittorrent digital content sharing search engine, issued a study on its users. It appears that they were 54 392 french users per minute. It means, for me, that PirateBay reach an audience of almost 55 000 potential french online music buyers per minute. Imagine if just 1% of these almost 55 000 potential customers per minute turned into real ones? So my bet : advertizing for legal music offer on these P2P platform and softwares can convert a lot of pirates into customers only if the service is designed for them.

Real life initiatives

And it seems that the BBC had the same analysis. Indeed the EU and a conglomerate of major industrial players including BBC agreed to develop a next generation Peer-to-Peer (P2P) content delivery platform.

If this seems too utopic to you, I have some real life exemples. In the USA, some legal P2P services have already been launched like Qtrax. In exchange of advertising they let you search, download and preview music for free. In China, Google China Signs Big Music For Free MP3 Search Engine.

by Badredine Ladjemi

Badredine Ladjemi

Friedrich Nietzsche, the famous german philosopher said once : “There is no moral phenomena at all, only moral interpretation of phenomena“. The lessons of this teaching is not to forget about moral, but to understand that the same phenomena could be analyzed differently than from a moral point of view. And I choosed to give you an insight of the digital cultural sharing from the IT industry business interests point of view.  If I may take Nietzsche words, I’ll say that this article is an interpretation of digital cultural sharing beyond good and evil…

Moral condemning of downloading has begun very soon in the history of Internet. In the beginning of the Web, around 1999, I remenber having read that Web search engines could be considered as illegal since they steal content from Web sites in order to index them. If you don’t believe me, I’ll take another example. Do you remenber web sites that forbid right click ? During a long period of time, every webmaster thought that his holy duty was to protect his intellectual rights and prevent his own visitors from stealing his content. They forbid the possibility of right click blocking by the way some core functionnality like opening in a new window or tab. And this was technically inefficient.

Besides this there were also so many communication campaigns to teach people not to steal music, films and so on. www.Jaimelesartistes.fr is just one of them. Do you remember this one:

Pirating MP3 is downloading communism, a message of the RIAA (SACEM equivalent for the USA)...

Or even this one :

Captain Copyright provided to you by the Canada's Access Copyright agency

When we come to discuss a bit about digital content sharing and downloading, the first thing you have to do is condemning illegal download. Then during all your speech, you have to keep in mind that illegal donwload is bad. Promoting free (as in speech) downloading and sharing music on Internet is now considered as being a pirate or worst a sociopath. “Le Monde” is even publishing a story with this title : “La contrefaçon de DVD financerait le terrorisme” (DVD piracy is supposed to fund terrorism) based on a research from the very famous agency RAND Corporation. These are attemps to paralyze any unbiased reflexion about digital content sharing.

Illegal content downloading became very soon in the history of Internet. There were personal home pages and FTP. Then they became private. There were Warez on Usenet. Then it became forbidden by ISP *but* programs were sold to download from them. There was Napster, eMule and other P2P program. Then Napster, eMule and clones closed or were bought. Then they were Bittorrent search engines. They’re still alive. There were RadioBlog.Club. Then it closed, but Deezer, Spotify, iMeem were launched. Every attemps to end with illegal downloading by closing a service failed. The cultural industry was fed up and decide to fight back the Empire of Pirates… That’s why bills such as EUCD, LCEN or HADOPI in France have been brought in.

The French minister of the IT Economy, Nathalie Kosciusko-Morizet, has even declared that she has never been consulted about the HADOPI regulation law against piracy. It was designed by the Minister of Culture alone. She has been kindly advised not to interfere with this project. That shows that this type of laws are adressed to protect the Cultural industry from the new habits coming from the information age. PC Inpact magazine has launched a poll asking what people will do when HADOPI will be active. 72% declared that they will continue to download using another technique. About 14% declared that they will stop downloading if they recieve any threat to cut their Internet access. And only 2% said that they will stop downloading. So even if HADOPI is voted and executed I think that the issue of piracy will be still last for a long time. Schumpeter and his theory of “innovation grapes” think that every major innovation is followed by a crisis of the old production structure. Following this idea, the cultural industry seems to be this old production structure and their fight seems to be an already lost battle.

So let’s be pragmatic. We’re working for the telecom industry. And the telecom industry has no interest in discouraging its clients to download. Their mission is to provide the way for people to communicate and consume content. But let’s be honest : if downloading didn’t exist, ADSL wouldn’t have got the success it has nowadays.

Borrowing Slywotzsky ideas, one of the better known american consultant, the value is now migrating. The value of the digital content industry is migrating from promotion to distribution. In the beginning was the artist, then the major came and was the new boss. Now it’s just ISP turn.

A recent French study has shown that biggest DVD pirate downloaders are also the biggest DVD buyer. Another study found that the most prolific online pirates are 21% more CDs than the average among such consumers. My own personal conclusion is that the greatest pirates are also the best buyers! So why are we punishing them? Shouldn’t we encourage them instead downloading and take the most benefits we can from it?

Pirate Bay, the famous bittorrent search engine platform, have launch a new service : a private VPN dedicated to content sharing. This service cost 5€ by month and give you complete security and anonimity over the data you’re transferring. Why are we waiting that pirates launch this type of services and not launch them ourselves ? Why are we letting a bunch of geek teenagers become millionaire by launching services like Napster, RadioBlog.Club, bittorrents and so on? My bet: Telecom Operators will begin to launch legal services competiting the pirates ones using exactly the same technology.

Not to mention that online music selling is emerging in the US : see the numbers +33% in one year despite the crisis! Knowing that prices are much lower online, and the crisis push people to seek for low prices, my prediction is that CD market will continue fall dramatically while the Digital content exchange business and online music selling will grow fantastically. I think that’s the telecom operators should take over the content sharing and distribution place in the value chain.

Now based on my predictions on value migration, let’s imagine the future on this 5 simple hypothesis following this repartition of revenue of a CD: Cost of CD fabrication will be cut by 2

• Authors  will earn the same amount
  
• “Majors” rate of return (operational margin rate :  EBITDA/CA) will stay the same
• The distribution incarned by Telecom Operators will take half of the cost and revenue of promotion and fabrication
  

Old Distribution of revenue for the CD industry

Future Distribution of revenue for the CD industry?

written by Badredine Ladjemi.

Badredine Ladjemi

Des critiques émergent face à Google. Récemment le moteur de recherche Google et GMail ont connu des pannes. Des critiques se sont élevées face à la dépendance trop forte des internautes vis -à-vis de Google. D’autant que certains sites ont connu une chute de trafic de 90% suite à l’incident sur le moteur de recherche ! Mais cela illustre essentiellement le fait que Google et ses services, dont GMail, sont désormais largement utilisés en entreprise et sont devenus essentiels à l’activité économique. Suite à ces incidents, Google a lancé le Apps Status Dashboard permettant de vérifier en temps réel la disponibilité de l’ensemble des services Google Apps.  Ce service a été conçu sur les modèles des logiciels de monitoring pour administrateurs systèmes visant clairement la cible des entreprises.

Google a donc bien saisi l’enjeu que représente le marché des entreprises. D’ailleurs le géant de l’Internet vient de lancer une de ses rares campagnes publicitaire en français en ligne pour monétiser GMail:

Campagne publicitaire de Google en français

En temps de crise, leur offre apparaît comme très alléchante, les prix sont parmi les plus bas du marché et leurs services sont déjà utilisés par des millions d’internautes dans le monde. Mais l’essentiel des revenus du géant californien reste publicitaire. Pourrait-il alors se diversifier en devenant également le leader mondial des services ASP à destination des entreprises ?

Dans le même temps Carol Bartz, la nouvelle CEO de Yahoo, a annoncé qu’elle réduira la voilure, écartant de fait la possibilité que Yahoo constitue une menace sérieuse pour Google à moyen terme. En effet, Yahoo a annoncé vouloir réduire ses coûts de 400 millions de dollars par an et de réduire de 10% ses effectifs globaux , soit 1 500 personnes. Alors même que 52 postes avaient déjà été supprimés chez Yahoo! France au début de l’année 2009, soit 20% des effectifs.

Obama sur CNN en live avec Facebook

Mais c’est du côté du web social, le Web 2.0, que 2009 commence en fanfare. Facebook y mène la danse. L’investiture de Barack Obama a été transmise en live sur Facebook en partenariat avec CNN. On peut donc s’interroger sur l’impact de la vidéo en streaming directement sur Facebook. Visionner un film ou un documentaire et le faire savoir à ses amis en temps réel (dans le newsfeed) pourrait avoir un effet démultiplicateur sur la consommation de contenus vidéos en ligne. Finalement la polémique sur la surévaluation de Facebook n’aura pas fait long feu. En effet suite à une fuite, des journalistes ont révélé que Facebook s’auto-évalue à 3,7 milliards de dollars et non pas 15… Cette information bien que de première ordre est passé au second plan au profit des autres actualités concernant Facebook.

Mais l’information qui a suscité le plus de réactions est celle du retour de Facebook sur sa charte précédente concernant la propriété des données personnelles des utilisateurs. C’est un tournant dans l’exploitation des données personnelles du à une forte mobilisation des utilisateurs de Facebook. Dans la même veine une rumeur publiée sur TechCrunch, démentie par la suite, a même affirmé que Last.fm livrait les statistiques de consommation musicale des utilisateurs au syndicat musical US (RIAA)…  Serait-ce la fin du voyeurisme généralisé sur Internet ? La vie privée serait-elle devenue un facteur majeur dans le choix des internautes d’utiliser ou non un service ? Ou alors l’exploitation commerciale des données personnelles, ou préférences, des internautes sera-t-elle le nouveau filon ?

Fait marquant :  6 des 10 sites les plus visités en France sont des sites faisant partie du Web social d’après Médiamétrie. Les sites communautaires et les blogs (fréquentés par 22 millions de visiteurs uniques chaque mois) sont désormais consultés 1 heure 42 minutes par mois contre 35 minutes pour les sites d’actualité (19,3 millions de VU). C’est dans ce contexte que Médiamétrie et Nielsen ont lancé un panel pour les utilisateurs du Web social afin de mieux cerner leurs comportements et consommations au sein de ces sites.

La riposte graduée par la loi HADOPI est la voie choisie par le gouvernement pour lutter contre le partage illégal de contenus sur Internet. Mais cette approche suscite un vrai débat chez les internautes. Un groupe appelé « La Quadrature du Net » mène la fronde. Des centaines de sites ont relayé leur appel contre la loi et en faveur de solutions alternatives équilibrées. L’un des fondateurs de ce groupe est Philippe Aigrain, l’auteur de « Cause commune : l’information entre bien commun et propriété. » qui revendique la limitation du droit d’auteur et la mise en place d’une licence globale. Or cette dernière a été rejetée à de nombreuses reprises par les représentants des ayants-droits. Cependant des sites tels que Spotify, qui propose pour 10 euros par mois un abonnement illimité au contenu musical en streaming sans publicité et avec une interface très confortable du type iTunes, se multiplient. Nous connaissons tous des sites comme Deezer qui propose de la musique en streaming gratuitement. Il n’est pas impensable de voir se développer à moyen terme un réel marché des offres vidéos, musicales et de la presse sur le même modèle, celui de l’abonnement illimité permettant d’accéder à un catalogue d’œuvres quasi exhaustif. Apple avec iTunes pour PC, a montré que l’interface pouvait apporter de la valeur dans ce domaine. A priori il n’y a pas de raisons que le match des lecteurs musicaux ne se répète pas en ligne… Patrick Chataignier aborde d’ailleurs cette thématique en profondeur, en détaillant les conséquences des changements en cours sur l’ensemble du secteur.

par Badredine Ladjemi

Imaginez que votre livre préféré manque de pages dans les nouvelles éditions ?

Vous avez dépensé un forfait auprès d’une agence en référencement naturel. Vous avez pris conseil auprès d’une agence de communication spécialisée dans le Web. Vous avez mis en oeuvre les bonnes pratiques du Web, en terme de respect des normes, d’accessibilité et d’ergonomie préconisé par l’Expert du Web.

Et voici que vous décidez de refaire votre site pour mettre en pratique tout ce que vous avez appris. Lors de la refonte de votre site voici les erreurs majeures à ne pas commettre :

1. Perdre les URL de vos anciennes pages Web
   • Résultat tous vos efforts de référencement à la poubelle. Sans compter vos futurs clients et lecteurs qui ont enregistré dans leurs bookmarks et favoris.
   • Choisissez les URL de vos pages avec précaution à l’avenir, l’important est qu’elles aient du sens non pas pour vous, pour le développeur ou le logiciel employé mais avant tout pour le visiteur.
   • L’objectif réaliste est que vos adresses URL soient mémorisables.
   • L’objectif idéal est que vos URL puissent être trouvées par déduction à partir du contenu recherché. Si je veux un catalogue sur les produits nouveaux, pourquoi pas http://www.example.com/produits/nouveaux ?
   • Pour vous aider dans cette tâche de bon e-marketeur, la redirection ! Munissez-vvous d’un bon développeur maîtrisant Apache et le tour est joué !
2. Déplacez les URL des anciennes pages sans mettre de redirection permanentes pour chacune des pages de votre site ou tout du moins celles vers lesquelles pointent déjà d’autres sites Web.
   • Identifiez les pages de votre site vers lesquels pointent d’autres sites avec la fonction link:http://www.example.com/ de Google où example.com est votre nom de domaine.
   • Ensuite munissez-vous d’un développeur web maîtrisant Apache et .htaccess pour lui demander de faire rediriger les anciennes pages vers les nouvelles.
3. Mettre en place une page “temporaire” en travaux :
   • Pourquoi donnez une mauvaise image de votre site ?
   • La déception de ne plus trouver l’ancien contenu est bien plus grande que la patience d’attendre le nouveau site.
   • Vous perdez des visiteurs fidèles et des potentiels visiteurs inutilement.
4. Faire un site plus lent. Si vous faites une refonte c’est pour faire un meilleur site non ? Apportez plus de valeur à vos clients, lecteurs, visiteurs ? Faire un site plus lent est complètement à l’opposé de tout ce que l’internaute attendra de la refonte. Alors ne le décevez-pas !
5. Décevoir vos fidèles. Votre refonte n’a pas le succès escompté chez les fidèles, mais elle plaît pourtant aux nouveaux visiteurs, clients. Pour vous c’est une réussite. Grave erreur. Décevoir un client, un visiteur, fidèle est bien pire que de ne pas réussir à en gagner de nouveaux. C’est un indicateur sur la qualité durable de votre service, et sachez que les gens adorent parler des services qui ne leur plaisent pas.

Si vous en voyez d’autres, n’hésitez pas à les signaler.

Il est souvent difficile pour un projet humanitaire de collecter les fonds nécessaires sans exploiter à fond la charité de ses amis, de sa famille, de son réseau… Sans copter qu’une fois l’argent donné, le donateur se désintéresse souvent de la cause qu’il a soutenu. Mais il est possible de susciter à la fois de l’adhésion, de l’engouement pour votre projet, et de collecter les fonds nécessaires à votre projet sans avoir l’impression d’exploiter honteusement ceux que vous sollicitez…

Alors comment collecter sans solliciter toujours les mêmes bonnes âmes charitables ?

C’est ce qu’un article de Laure Bethon sur le blog sur les objets publicitaires explique et que je vous invite à lire.

Guide en anglais pour réaliser vos emailing, convient à la fois aux pros comme aux amateurs. De nombreuses informations très précieuses. Presque une référence. Je me demande même pourquoi ce guide n’est pas plus connu.

Et pour tous ceux qui se demandent la largeur maximum recommandée pour un email HTML est de 650px. N’hésitez pas à exploiter des outils comme litmus pour tester votre mailing sur plusieurs plateformes. Sinon MailChimp ou CampaignMonitor sont les 2 services les plus simples et efficace que je connaisse.

Résumé nécessaire pour ceux qui se posent encore des questions sur l’emailing, qui pensent que c’est le mal, ou qui simplement s’arrachent les cheveux pour faire réussir une campagne.